AlixMacrae

Content Creator & UGC Specialist

I create real, relatable content that helps brands connect with their audience in an honest and engaging way. Through thoughtful storytelling and a natural on-camera presence, I bring products and ideas to life. Let’s create something your audience will genuinely love.

Social Media Collaborations

Partner with me directly as a creator for authentic brand exposure.

Beyond content creation and social media management, I also collaborate with brands through my own social platforms. As a lifestyle, travel, and fitness creator, with a community of over 50k and growing, I love to partner with brands that align naturally with my world, brands I genuinely use, love and would organically share with my audience.

My collaborations are built on authenticity, storytelling and aesthetic visuals, creating content that feels effortless and real, not scripted or “ad-like.”

A woman in a pink, lace-detailed cover-up stands on the beach, gazing towards the ocean during sunset, with waves crashing behind her.
A woman in a pink vest and white skirt standing among purple and pink lupine flowers near a lake with mountains in the background at sunset or dusk.
A woman in workout clothes taking a mirror selfie in a gym with workout equipment on the background.

User Generated Content

UGC is powerful because it’s honest. It builds trust fast. It’s the type of content people feel rather than scroll past. I create UGC that blends authenticity with intention: talking videos, unboxings, tutorials, POVs, aesthetic lifestyle shots and organic storytelling.

Every video is created to showcase the experience of your product — not just the features. I focus on emotion, relatability and genuine connection, so your audience sees themselves in the content.

Perfect for brands wanting ads, TikTok content, IG Reels, website visuals or campaign storytelling.

If you would like to discuss a collaboration or UGC work please email me directly at hello@alixmacrae.com.

Click here to check out my portfolio.

A collection of 17 different travel and tourism-related logos arranged in a grid with a light background.

Trusted by over 50+ brands:

The results:

Collection of positive client feedback messages, social media engagement metrics, and insights into content performance, accompanied by an introductory phrase about content insights.